Alaska Airlines | Rebrand and Airplane Reveal

For the first time in 25 years Alaska Airlines launched a rebrand. Blue Danube Productions partnered with them to create and produce five events across four states with four airplane reveals and livestreaming to fifteen locations nationwide....all in seven days.  The new plane, the new look and the next era of innovation were unveiled and celebrated at each event. The main event was in Seattle in a working hangar which was transformed into an intimate venue featuring a 737. From the VIP events to the employee all hands meetings – the Blue Danube team managed it all.

Photographer: Laurel McConnell